{"id":846,"date":"2018-01-02T03:16:37","date_gmt":"2018-01-02T03:16:37","guid":{"rendered":"https:\/\/www.thesubmarineguy.com\/newblog\/?p=846"},"modified":"2018-01-02T20:56:36","modified_gmt":"2018-01-02T20:56:36","slug":"10-ways-improve-email-open-rates","status":"publish","type":"post","link":"https:\/\/www.thesubmarineguy.com\/newblog\/10-ways-improve-email-open-rates\/","title":{"rendered":"10 Ways to Improve Your Email Open Rates"},"content":{"rendered":"<p>Here are 10 ways for you to use immediately to get your emails opened and read starting today.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9vWXlgp0abA?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<h2>1. The \u2018How-to\u2019<\/h2>\n<p>This strategy has been used for a long time, and it&#8217;s still very effective. It is an easy way to come up with a subject line as it reveals to your reader that you will teach them how to do something. For instance, <em>\u201cHow to Make $100 in Two Hours\u201d<\/em> or <em>\u201cHow to Lose 3 Pounds in a Day\u201d<\/em>.<\/p>\n<h2>2. The Big Benefit<\/h2>\n<p>In your email content, emphasize the benefits of your product instead of its features. For instance, if you are in the weight loss market, you would use <em>\u201cEliminate baby fat without changing your eating habits\u201d<\/em> instead of <em>\u201cProduct XYZ will help you lose weight.\u201d<\/em>\u00a0 Identify the biggest benefit and use it in your subject line. This will attract your subscriber\u2019s eye and increase your open rate.<\/p>\n<h2>3. The Numbered List<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-848\" src=\"https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/list-153185_1280-289x300.png\" alt=\"\" width=\"185\" height=\"192\" srcset=\"https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/list-153185_1280-289x300.png 289w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/list-153185_1280-600x623.png 600w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/list-153185_1280-768x798.png 768w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/list-153185_1280-991x1030.png 991w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/list-153185_1280-1200x1247.png 1200w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/list-153185_1280.png 1232w\" sizes=\"auto, (max-width: 185px) 100vw, 185px\" \/><\/h2>\n<p>Numbers have something almost magical, especially when used<\/p>\n<p>in headlines and subject lines. Using a subject line such as <em>\u201cTop Seven Reasons You Aren\u2019t Losing Weight\u201d<\/em> will have a greater impact than <em>\u201cReasons You Aren\u2019t Losing <\/em><\/p>\n<p><em>Weight.\u201d<\/em> This is because it prepares the reader on the content that follows.<\/p>\n<p>Also, numbered lists convey an air of completeness and specificity about the scope of the information.\u00a0 Lower numbered lists (i.e. 3 instead of 10) can convey a sense of ease if the list is describing a process or work flow.<\/p>\n<h2>4. Create Urgency<\/h2>\n<p>By creating a sense of urgency, you can increase your emails open rate. For instance, <em>\u201cHurry While this Offer Lasts and Get a Free Kindle Book Today.\u201d<\/em> You can also demonstrate to the reader that they will lose out on a valuable offer. For instance, <em>&#8220;Save 20% by purchasing this Kindle book today. This offer ends at midnight.&#8221;<\/em><\/p>\n<p>Be careful about creating a false urgency.\u00a0 For instance, your reader would have a hard time believing a claim about the scarcity of a simple information product in most cases.<\/p>\n<h2>5. Keyword Bait<\/h2>\n<p>If you are sending your emails to a targeted list, then you can include keywords related to their field to increase open rates. For instance, if your list is made up of bloggers, using words like SEO, conversion rates, search engine, and Google algorithms in your subject lines will trigger your readers to open your emails.<\/p>\n<h2>6. Story Starters<\/h2>\n<p>Everyone loves stories and having a subject line that introduces a story will make people open your emails. For instance <em>&#8220;In the course of doing my morning chores, I noticed something different with my\u2026\u201d<\/em> This will bait your readers to open your emails to read more.<\/p>\n<p>Stories are like numbered lists:\u00a0 they have an inherent capacity to urge the reader to continue.<\/p>\n<p>Stories also increase your Know, Like and Trust (KLT) factors with your reader.\u00a0 The more they like you, the better chance you have of making a sale!<\/p>\n<h2>7. The Eyebrow Raiser<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-850\" src=\"https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/cigar-362183_1920-300x200.jpg\" alt=\"\" width=\"200\" height=\"133\" srcset=\"https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/cigar-362183_1920-300x200.jpg 300w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/cigar-362183_1920-600x400.jpg 600w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/cigar-362183_1920-768x512.jpg 768w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/cigar-362183_1920-1030x687.jpg 1030w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/cigar-362183_1920-1200x800.jpg 1200w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/cigar-362183_1920.jpg 1920w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>If you can come up with an intriguing subject line that will raise your readers\u2019 eyebrows, then you will have won them over and they will open your email. For example, <em>\u201cWhy Chia Seeds are The New Weight Loss Pills\u201d<\/em> or <em>\u201c5 Foods That Can Make You Lose Weight in 3 weeks.\u201d<\/em><\/p>\n<h2>8. The Curiosity Raiser<\/h2>\n<p>This is where you are not telling your readers anything of substance in the subject line, yet you spark curiosity for them to open your email. For instance, <em>\u201cThis is B.S!\u201d \u201cWhat was I thinking?\u201d \u201cNever Again!\u201d<\/em> etc.<\/p>\n<h2>9. Ask a Question<\/h2>\n<p>A question compels a reader to think and look for answers.<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-849\" src=\"https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/question-mark-213671_1280-237x300.jpg\" alt=\"\" width=\"167\" height=\"211\" srcset=\"https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/question-mark-213671_1280-237x300.jpg 237w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/question-mark-213671_1280-600x760.jpg 600w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/question-mark-213671_1280-768x972.jpg 768w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/question-mark-213671_1280-814x1030.jpg 814w, https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2018\/01\/question-mark-213671_1280.jpg 1011w\" sizes=\"auto, (max-width: 167px) 100vw, 167px\" \/><\/p>\n<p>For instance,<br \/>\n<em>\u201cIs\u00a0<\/em><em>he the right partner for you?\u201d<br \/>\n<\/em><em>\u201cWould paid searches improve your search engine rankings?\u201d<\/em><\/p>\n<p>Open ended questions can work well to increase open rates.\u00a0 The reader will want to know what the \u201crest of the story\u201d is in this case.\u00a0 <em>\u201cWhat would happen to schoolchildren if\u2026\u201d<\/em><\/p>\n<h2>10. The Promise of <em>\u201cAstounding Secrets\u201d<\/em><\/h2>\n<p>Using words that evoke curiosity will do wonders for your open rates &#8211; words like <em>secrets, astonishing, amazing, and discover<\/em>.\u00a0 Just be sure not to over-hype your reader by using too many extreme words.\u00a0 More is not always better in this case.<\/p>\n<p>Don&#8217;t forget to read my <strong>==&gt; <a href=\"https:\/\/www.thesubmarineguy.com\/newblog\/2018-predictions-problem-solutions\/\" target=\"_blank\" rel=\"noopener\">2018 Predictions<\/a> &lt;==<\/strong> to help your marketing success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are 10 ways for you to use immediately to get your emails opened and read starting today. 1. The \u2018How-to\u2019 This strategy has been used for a long time, and it&#8217;s still very effective. It is an easy way to come up with a subject line as it reveals to your reader that you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-846","post","type-post","status-publish","format-standard","hentry","category-email-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Ways to Improve Your Email Open Rates - The Submarine Guy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thesubmarineguy.com\/newblog\/10-ways-improve-email-open-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Ways to Improve Your Email Open Rates - The Submarine Guy\" \/>\n<meta property=\"og:description\" content=\"Here are 10 ways for you to use immediately to get your emails opened and read starting today. 1. 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