{"id":751,"date":"2017-12-18T01:57:43","date_gmt":"2017-12-18T01:57:43","guid":{"rendered":"https:\/\/www.thesubmarineguy.com\/newblog\/?p=751"},"modified":"2017-12-22T13:43:15","modified_gmt":"2017-12-22T13:43:15","slug":"2-sales-funnel-leaks","status":"publish","type":"post","link":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/","title":{"rendered":"2 \u2013 Sales Funnel Leaks \u2014 And What To Do About It"},"content":{"rendered":"<p>For a business owner with a <a href=\"https:\/\/www.thesubmarineguy.com\/newblog\/1-what-the-heck-is-a-sales-funnel-anyway\/\" target=\"_blank\" rel=\"noopener\">solid sales funnel<\/a> in place, it\u2019s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week.<\/p>\n<p>If you\u2019ve got a funnel in place, though, and your numbers aren\u2019t looking great, chances are you <span style=\"background-color: #ffff00;\">have a leak<\/span> somewhere. Your funnel has a hole (or two or three) where subscribers are falling out. There are four common causes for funnel leaks, and once you spot them, they\u2019re pretty easy to fix.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Rm_NFhFawUo?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<strong>1. Not enough traffic. <\/strong>The very heart of your sales funnel is the traffic you <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-748 size-full\" title=\"A typical sales funnel\" src=\"https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2017\/12\/Sales-Funnel.jpg\" alt=\"Sales funnel graphic\" width=\"200\" height=\"293\" \/>bring in. Without visitors to your blog or opt-in pages, you\u2019ll have no subscribers. Without subscribers, you\u2019ll have no (or very few) sales. Without sales, you\u2019ll have no business. Yet this is where a lot of people struggle. How can you get more eyes on your content and more subscribers into your funnel?<\/p>\n<p style=\"padding-left: 30px;\"><strong>How to fix it: <\/strong>Traffic generation is an entire industry of its own, but here are some tips: Use good SEO to encourage search engines to rank your content well. Be present and active in the places where your ideal reader hangs out, whether that\u2019s on social media, in niche forums, or at live events. Use paid ads to drive targeted traffic to highly relevant pages. Recruit JV partners and affiliates to promote your offers. Buy solo ads in related email newsletters.<\/p>\n<p><strong>2. <\/strong><strong>No follow-up.<\/strong> This is a leaky funnel mistake that a lot of new entrepreneurs make. They spend a lot of time and energy setting up a great squeeze page and driving traffic to it, then they deliver the goods to their subscribers, and then\u2026 nothing. No follow-up emails. No offers to buy more. No related services or products. Nothing.\u00a0 Remember:\u00a0 <span style=\"background-color: #ffff00;\">80% of all sales are made between the 5th and the 12th contact.<\/span>\u00a0 Make SURE your Sales funnel does this level of followup efficiently and effectively.<\/p>\n<p style=\"padding-left: 30px;\"><strong>How to fix it: <\/strong>Before you spend time building that opt-in page or offer, be sure you have a back-end to promote, or those subscribers you so carefully collected will end up costing you money instead of earning it back.<\/p>\n<p><strong>3. No call-to-action. <\/strong>This happens most typically at the top of the funnel. Your blog posts, social media content, podcasts, YouTube videos\u2014everything you offer for free\u2014must have some kind of call-to-action to opt-in to your email list; or it\u2019s all just wasted energy. Your call-to-action can be as simple as \u201cSubscribe to my YouTube channel\u201d or \u201cFollow me on Facebook for more tips,\u201d but it must be there.<\/p>\n<p style=\"padding-left: 30px;\"><strong>\u00a0<\/strong><strong>How to fix it: <\/strong>Every time you write a blog post or an email, ask yourself, \u201cWhat do I want my readers to do when they\u2019re done reading\/listening\/watching this?\u201d That becomes your call to action.<\/p>\n<p><strong>4.\u00a0 No product offers.<\/strong> When you\u2019re just starting out, this can be a problem. You know you need to be building a mailing list, but with nothing to offer them, what\u2019s the point? The truth is, there are lots of ways to make money in your funnel even if you don\u2019t have a product to sell.<\/p>\n<p style=\"padding-left: 30px;\"><strong>How to fix it:<\/strong> Promote affiliate offers. No matter what industry you\u2019re in, there are a variety of tools and products your readers need. Find those tools, sign up for the affiliate programs, and recommend them to your readers. Not only will your readers thank you for pointing them in the right direction, but you\u2019ll earn a little cash, too.<\/p>\n<p>Got a leaky sales funnel? With a few tweaks and some attention paid to your follow-up sequences, chances are you can fix those holes and increase your profits in no time.<\/p>\n<p>Check out this sales funnel:\u00a0 <a href=\"http:\/\/www.Fred77.com\" target=\"_blank\" rel=\"noopener\">http:\/\/www.Fred77.com<\/a>\u00a0 It&#8217;s pretty tight, I think you will agree.<\/p>\n<p>See the next article in this series:<br \/>\n<a href=\"https:\/\/www.thesubmarineguy.com\/newblog\/3-three-pages-every-sales-funnel-must-have-and-what-to-include-on-them\/\" target=\"_blank\" rel=\"noopener\">Three Pages Every Sales Funnel Must Have<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a business owner with a solid sales funnel in place, it\u2019s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week. If you\u2019ve got a funnel in place, though, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[7],"class_list":["post-751","post","type-post","status-publish","format-standard","hentry","category-sales-funnels","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Funnel leaks and how to fix them<\/title>\n<meta name=\"description\" content=\"Common errors (and fixes) for sales funnels that are losing prospects and sales. Fix these to make more sales!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Funnel leaks and how to fix them\" \/>\n<meta property=\"og:description\" content=\"Common errors (and fixes) for sales funnels that are losing prospects and sales. Fix these to make more sales!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/\" \/>\n<meta property=\"og:site_name\" content=\"The Submarine Guy\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-18T01:57:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-22T13:43:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2017\/12\/Sales-Funnel.jpg\" \/>\n<meta name=\"author\" content=\"fvraley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fvraley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/2-sales-funnel-leaks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/2-sales-funnel-leaks\\\/\"},\"author\":{\"name\":\"fvraley\",\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/#\\\/schema\\\/person\\\/69433e67a9a3ec016f39361d65367cf0\"},\"headline\":\"2 \u2013 Sales Funnel Leaks \u2014 And What To Do About It\",\"datePublished\":\"2017-12-18T01:57:43+00:00\",\"dateModified\":\"2017-12-22T13:43:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/2-sales-funnel-leaks\\\/\"},\"wordCount\":683,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/2-sales-funnel-leaks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Sales-Funnel.jpg\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Sales Funnels\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/2-sales-funnel-leaks\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/2-sales-funnel-leaks\\\/\",\"url\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/2-sales-funnel-leaks\\\/\",\"name\":\"Sales Funnel leaks and how to fix them\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/2-sales-funnel-leaks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/2-sales-funnel-leaks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Sales-Funnel.jpg\",\"datePublished\":\"2017-12-18T01:57:43+00:00\",\"dateModified\":\"2017-12-22T13:43:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/#\\\/schema\\\/person\\\/69433e67a9a3ec016f39361d65367cf0\"},\"description\":\"Common errors (and fixes) for sales funnels that are losing prospects and sales. Fix these to make more sales!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/2-sales-funnel-leaks\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/2-sales-funnel-leaks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/2-sales-funnel-leaks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Sales-Funnel.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Sales-Funnel.jpg\",\"width\":200,\"height\":293},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/2-sales-funnel-leaks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2 \u2013 Sales Funnel Leaks \u2014 And What To Do About It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/#website\",\"url\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/\",\"name\":\"The Submarine Guy\",\"description\":\"Ready to learn how REAL internet marketing works?\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/#\\\/schema\\\/person\\\/69433e67a9a3ec016f39361d65367cf0\",\"name\":\"fvraley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83bdeb54bda9182470a2d5408d1e61cc8e77d00ff00141eddbe3481acabb805b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83bdeb54bda9182470a2d5408d1e61cc8e77d00ff00141eddbe3481acabb805b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83bdeb54bda9182470a2d5408d1e61cc8e77d00ff00141eddbe3481acabb805b?s=96&d=mm&r=g\",\"caption\":\"fvraley\"},\"url\":\"https:\\\/\\\/www.thesubmarineguy.com\\\/newblog\\\/author\\\/fvraley\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales Funnel leaks and how to fix them","description":"Common errors (and fixes) for sales funnels that are losing prospects and sales. Fix these to make more sales!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/","og_locale":"en_US","og_type":"article","og_title":"Sales Funnel leaks and how to fix them","og_description":"Common errors (and fixes) for sales funnels that are losing prospects and sales. Fix these to make more sales!","og_url":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/","og_site_name":"The Submarine Guy","article_published_time":"2017-12-18T01:57:43+00:00","article_modified_time":"2017-12-22T13:43:15+00:00","og_image":[{"url":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2017\/12\/Sales-Funnel.jpg","type":"","width":"","height":""}],"author":"fvraley","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fvraley","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/#article","isPartOf":{"@id":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/"},"author":{"name":"fvraley","@id":"https:\/\/www.thesubmarineguy.com\/newblog\/#\/schema\/person\/69433e67a9a3ec016f39361d65367cf0"},"headline":"2 \u2013 Sales Funnel Leaks \u2014 And What To Do About It","datePublished":"2017-12-18T01:57:43+00:00","dateModified":"2017-12-22T13:43:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/"},"wordCount":683,"commentCount":1,"image":{"@id":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2017\/12\/Sales-Funnel.jpg","keywords":["email marketing"],"articleSection":["Sales Funnels"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/","url":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/","name":"Sales Funnel leaks and how to fix them","isPartOf":{"@id":"https:\/\/www.thesubmarineguy.com\/newblog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/#primaryimage"},"image":{"@id":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2017\/12\/Sales-Funnel.jpg","datePublished":"2017-12-18T01:57:43+00:00","dateModified":"2017-12-22T13:43:15+00:00","author":{"@id":"https:\/\/www.thesubmarineguy.com\/newblog\/#\/schema\/person\/69433e67a9a3ec016f39361d65367cf0"},"description":"Common errors (and fixes) for sales funnels that are losing prospects and sales. Fix these to make more sales!","breadcrumb":{"@id":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/#primaryimage","url":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2017\/12\/Sales-Funnel.jpg","contentUrl":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-content\/uploads\/2017\/12\/Sales-Funnel.jpg","width":200,"height":293},{"@type":"BreadcrumbList","@id":"https:\/\/www.thesubmarineguy.com\/newblog\/2-sales-funnel-leaks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thesubmarineguy.com\/newblog\/"},{"@type":"ListItem","position":2,"name":"2 \u2013 Sales Funnel Leaks \u2014 And What To Do About It"}]},{"@type":"WebSite","@id":"https:\/\/www.thesubmarineguy.com\/newblog\/#website","url":"https:\/\/www.thesubmarineguy.com\/newblog\/","name":"The Submarine Guy","description":"Ready to learn how REAL internet marketing works?","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thesubmarineguy.com\/newblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.thesubmarineguy.com\/newblog\/#\/schema\/person\/69433e67a9a3ec016f39361d65367cf0","name":"fvraley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/83bdeb54bda9182470a2d5408d1e61cc8e77d00ff00141eddbe3481acabb805b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/83bdeb54bda9182470a2d5408d1e61cc8e77d00ff00141eddbe3481acabb805b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83bdeb54bda9182470a2d5408d1e61cc8e77d00ff00141eddbe3481acabb805b?s=96&d=mm&r=g","caption":"fvraley"},"url":"https:\/\/www.thesubmarineguy.com\/newblog\/author\/fvraley\/"}]}},"_links":{"self":[{"href":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-json\/wp\/v2\/posts\/751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-json\/wp\/v2\/comments?post=751"}],"version-history":[{"count":5,"href":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-json\/wp\/v2\/posts\/751\/revisions"}],"predecessor-version":[{"id":791,"href":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-json\/wp\/v2\/posts\/751\/revisions\/791"}],"wp:attachment":[{"href":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-json\/wp\/v2\/media?parent=751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-json\/wp\/v2\/categories?post=751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesubmarineguy.com\/newblog\/wp-json\/wp\/v2\/tags?post=751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}