{"id":746,"date":"2017-12-16T23:20:38","date_gmt":"2017-12-16T23:20:38","guid":{"rendered":"https:\/\/www.thesubmarineguy.com\/newblog\/?p=746"},"modified":"2017-12-21T12:03:09","modified_gmt":"2017-12-21T12:03:09","slug":"branding-summary","status":"publish","type":"post","link":"https:\/\/www.thesubmarineguy.com\/newblog\/branding-summary\/","title":{"rendered":"Branding Summary"},"content":{"rendered":"

Here is a summary of this week\u2019s lessons on Branding with hyperlinks to the blog if you want to review (or if you did not have time to read during the week.)<\/strong><\/p>\n

Branding I: How Much Transparency Is Too Much?<\/a><\/p>\n

Branding II: The Art of Storytelling<\/a><\/p>\n

Branding III: You Are Your Brand<\/a><\/p>\n

Branding IV: How to Identify Your IDEAL Client<\/a><\/p>\n

Branding V: Targeting Your Offerings for Bigger Profits<\/a><\/p>\n

I study this marketing and branding<\/a> stuff a lot.<\/p>\n

\"Branding<\/a><\/p>\n

Example:\u00a0 What do you think of when you see the anchor to the left?\u00a0 Navy, ships, boating… Good brand!<\/p>\n

After I wrote the above five branding articles, I came across this video by Derek Halpern on his \u201cSocial Triggers\u201d YouTube channel.<\/p>\n

I\u2019ve seen this discussed by three or four major marketers recently, not all using the same wording or nomenclature but all with the same message.<\/p>\n

That is that you should not treat all of your customers the same.<\/p>\n

They break them down into three categories based on how much the customer understands his own problems.<\/p>\n

    \n
  1. The Informed Customer<\/span>:\u00a0 Knows his problem and knows there is a solution.
    \nYour advertisement to him should show unique features of how your product or service will solve his problem.
    \nHe will be ready to buy with a good explanation by your advertisement.<\/strong><\/li>\n
  2. The Afflicted Customer<\/span>:\u00a0 This prospect knows he has a problem but may not know the specifics of it, much about it or how to solve it.
    \nYour advertising should target his specific issue and explain how this can be solved easily with your product or service.<\/strong><\/li>\n
  3. The Oblivious Customer<\/span>:\u00a0 This is the biggest segment of your target market.
    \nThese folks don\u2019t know they have a problem and certainly are not looking for a solution.
    \nA series of fundamental education is needed to get them into Category 2 (the Afflicted Customer).
    \nYou must develop some serious \u201cknow, like and trust\u201d with the prospect to get this message across.<\/strong><\/li>\n<\/ol>\n

    I recommend you listen to Derek\u2019s explanation<\/span> in this 11 Min video.<\/strong><\/p>\n

    He explains this concept much more eloquently than I<\/u> and it will help with your understanding: https:\/\/youtu.be\/Xsu0KHBsvpE<\/a><\/p>\n

    I will be incorporating this into lesson IV before I compile these into an eBook.<\/p>\n

    ================= Break, Break, Break. =================<\/span><\/p>\n

    I decided after last Saturday\u2019s \u201cRant\u201d video to make this a habit.<\/p>\n

    Every Saturday<\/span><\/span> I will make another \u201cRant\u201d video and post them on this page: SubGuy\u2019s Saturday<\/span><\/span> Morning Rant<\/a> for you to review.<\/p>\n

    It has an explanation of why I am doing this and a promise I think you will like!<\/span><\/p>\n

    Next week’s email series will be about the importance of building a good sales funnel.<\/p>\n

    It’s easier than you think!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Here is a summary of this week\u2019s lessons on Branding with hyperlinks to the blog if you want to review (or if you did not have time to read during the week.) Branding I: How Much Transparency Is Too Much? Branding II: The Art of Storytelling Branding III: You Are Your Brand Branding IV: How […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-746","post","type-post","status-publish","format-standard","hentry","category-branding"],"yoast_head":"\nBranding Summary - 5 Critical Points for Branding Online<\/title>\n<meta name=\"description\" content=\"Branding yourself for online marketing is critical. In a brick\/mortar store, you have personal contact. 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