{"id":722,"date":"2017-12-11T01:03:39","date_gmt":"2017-12-11T01:03:39","guid":{"rendered":"https:\/\/www.thesubmarineguy.com\/newblog\/?p=722"},"modified":"2017-12-21T12:15:51","modified_gmt":"2017-12-21T12:15:51","slug":"branding-much-transparency-much","status":"publish","type":"post","link":"https:\/\/www.thesubmarineguy.com\/newblog\/branding-much-transparency-much\/","title":{"rendered":"Branding I: How Much Transparency Is Too Much?"},"content":{"rendered":"

\"\"Branding I:\u00a0 How Much Transparency Is Too Much?<\/em><\/h1>\n

We\u2019ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story?<\/p>\n

Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income statements. You might argue that when you\u2019re making the kind of bank they do (6+ figures each month) it\u2019s easy to share\u2014perhaps even inspirational to your audience.<\/p>\n

But it might also be off-putting to some, since talking about money is often seen as vulgar. In this case, though, it works to attract the exact audience they are after. Others will find other mentors, and that is, after all, the point of marketing.<\/p>\n

Transparency comes in other forms as well. Struggles with alcoholism, depression, cancer and other health concerns are commonly shared. Stories of marriage and relationship triumphs (and tragedies) are told. Even spats between competing businesses aren\u2019t off limits for some marketers.<\/p>\n

That doesn\u2019t mean, though, that you have to be frank and honest about all areas of your life and business. With a little forethought and planning, you can keep certain aspects of your story private.<\/p>\n

Watch Your Social Media Profiles<\/h2>\n

Here\u2019s where a lot of business owners falter, especially when it comes to Facebook. You have your personal profile, to which you invite friends and family, and your business page, where you talk, well, business.<\/p>\n

But there will inevitably be some overlap. Colleagues will slowly filter into your personal timeline, and you into theirs. Pretty soon, your business people are hearing all about your latest bout with the flu and that snarky thing your mother in law said yesterday. Too much? Maybe.<\/p>\n

When it comes to your social media sharing, it\u2019s important to pay close attention to not only what you say, but who you\u2019re saying it to. Using privacy settings, contact lists, and even limiting who you \u201cfriend\u201d can help maintain your privacy while still being transparent about your business offerings.<\/p>\n

You can visit me at https:\/\/www.facebook.com\/TheSubmarineGuy<\/a><\/p>\n

Also, join me at:<\/p>\n

LinkedIn: https:\/\/www.linkedin.com\/in\/fvraley<\/a><\/p>\n

Instagram: https:\/\/www.instagram.com\/fvraley\/<\/a><\/p>\n

Twitter: https:\/\/twitter.com\/TheSubmarineGuy<\/a><\/p>\n

Pinterest: https:\/\/www.pinterest.com\/fredraley\/<\/a><\/p>\n

YouTube: https:\/\/www.youtube.com\/<\/a><\/p>\n

Remember, the Internet is Forever<\/h2>\n

While privacy settings can help, a better way to keep your personal business away from prying eyes is to simply not post it at all. Think of every blog post, Tweet, Facebook status update and Instagram pic as a billboard.<\/p>\n

If you wouldn\u2019t post it on the side of the highway for all who pass to read it, don\u2019t put it online either. The chance that it will \u201cleak\u201d (despite your best efforts) is great, and once it\u2019s out there, you will not ever get it back.<\/p>\n

So think twice about those nasty replies, intimate details, and other confidential information. You just never know who might be reading, and they will affect your brand image.<\/p>\n

The bottom line? Know your audience and know yourself. If you\u2019re not comfortable sharing certain aspects of your life and business, chances are they won\u2019t be comfortable hearing about it, either. It\u2019s okay to maintain some privacy, even in this transparent world of online marketing.<\/p>\n

\n

Tomorrow’s topic: The Art of Story Telling<\/em><\/a><\/p>\n

Feel free to email or call me at any time.<\/p>\n

\"Business
Fred Raley, “The Submarine Guy”<\/figcaption><\/figure>\n

Here’s to Your Business Success,<\/span>
\n Fred Raley<\/em><\/span>
\n 703-203-4648<\/span><\/strong><\/span>
\n www.SubmarineGuy.com<\/a><\/span>
\nFred@SubmarineGuy.com<\/span><\/a><\/span><\/p>\n

Copyright \u00a9 Submarine Guy. All Rights Reserved.<\/span><\/pre>\n","protected":false},"excerpt":{"rendered":"
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